Social Media by Gary: Built on Real Experience, Not Marketing Fluff

If you’ve landed here, you’re likely a small business owner who understands the importance of social media but wants it done properly — with clarity, consistency, and results.

That’s exactly where Social Media by Gary comes in.

Who I Am

I’m Gary — a social media strategist, content creator, and business owner based in Scotland. I’ve spent years building brands, growing online communities, and delivering practical social media strategies for businesses that want real outcomes, not empty metrics.

My background combines hands-on content creation with commercial thinking. I understand how to grow attention, convert it into engagement, and turn that engagement into enquiries, ticket sales, bookings and revenue.

That experience is the foundation of Social Media by Gary. I've worked with various Marketing Agencies where I learned my craft, including Edinburgh's Digital Boutique and Creation Agency from The USA. I initially cut my teeth with Denvir Marketing in Stirling working on the Rugby World Cup campaign.

I also have my own brand called Playlist DJs which has attracted an audience of 70,000.

A Proven Content-Led Approach

I approach social media from a creator’s mindset, supported by strategy and structure.

I actively grow and manage high-performing social accounts, including TikTok pages with 25,000+ followers and hundreds of thousands of monthly views. I work directly within today’s short-form video landscape, understanding what drives reach, retention, and response.

This means every recommendation I make is grounded in current platform behaviour — not outdated theory.

Why Social Media by Gary Exists

Social Media by Gary was created to offer small businesses a smarter, more accessible way to succeed online.

Too often, businesses are faced with high retainers, long contracts, and unclear value. My approach is different: clear deliverables, realistic pricing, and strategies designed specifically for small and local businesses.

The goal is simple — to help businesses show up consistently, professionally, and confidently on social media.

What Sets This Apart

1. Built for Small Businesses

Every service is designed with small business realities in mind — limited time, sensible budgets, and the need for visible results.

2. Direct Attention and Accountability

You work directly with me. No account managers, no layers, no dilution of responsibility. This ensures clear communication, fast turnaround, and accountability.

3. Content That Performs

Modern social media rewards clarity, personality, and consistency. I focus on content that feels natural, aligns with your brand, and performs across TikTok, Instagram, and Facebook.

The focus is always on progress — not noise.

Affordable Packages to Suit Every Business

Social Media by Gary is designed to be flexible and accessible. Depending on your needs, your business can benefit from:

Content Packages (£77 – £275 per month)

Perfect for businesses that want to maintain a consistent presence with pre-planned posts, caption writing, hashtag strategy, and basic engagement support. These packages are ideal for smaller budgets or businesses just getting started with social media.

Bespoke, Tailored Packages (£300 – £1,000 per month)

For businesses that require a more hands-on, customised approach. These packages include advanced strategy, video content creation, community management, ongoing consultation, and full support across multiple platforms. Tailored packages are perfect for brands looking to scale quickly, engage audiences at a deeper level, or launch campaigns with real impact.

No matter the package, the goal is the same: deliver professional, high-performing social media that helps your business grow.

A Bit of Personality (Because It Matters)

I’m professional — but I’m human.

I like humour. I like building brands.

That carries through into how I work with clients. You’ll get honest feedback, practical advice, and guidance designed to help your business succeed online.

If you want someone who just nods and posts whatever you send, I’m probably not for you.

If you want someone who’s invested in helping you grow — we’ll get on just fine.

Who This Is For

Social Media by Gary is ideal if you:

• Run a small or local business

• Feel overwhelmed by social media

• Want affordable, ongoing support

• Value clarity over buzzwords

• Want content that feels natural, not forced

If that sounds like you, you’re exactly who this was built for.

Let’s Keep It Simple

Social media doesn’t need to be scary. It doesn’t need to be expensive. And it definitely doesn’t need to be fake.

It just needs consistency, direction, and someone in your corner.

That’s what Social Media by Gary is about.

Whether you’re looking for an entry-level £77 content package or a fully bespoke £1,000 per month strategy, we can create a solution that fits your business and budget. If you’re ready to show up properly online — without the stress — let’s talk.